
My Story
My name is Neyanel and I am the co-founder, formulator, and creative force behind La Joya Cosmetics. I studied chemistry at Columbia University. I am a former researcher at Oak Ridge National Laboratory. My scientific experience gave me the precision of advanced scientific research and my Dominican upbringing fueled my inspiration.
My journey began in 2020, when my mother, Luz, was fed up with buying ineffective hair products. During that time I had a lot of difficulty in managing my eczema because even hair products would affect my sensitive skin. So I rolled up my sleeves, returned to my roots, and began formulating from scratch, blending scientific knowledge with cultural wisdom. The results were too good to keep secret. Blending science with soul, La Joya Cosmetics is a love letter to our bodies, to tradition, and to the everyday joy of feeling beautiful in your own skin.
My Story
My name is Neyanel and I am the co-founder, formulator, and creative force behind La Joya Cosmetics. I studied chemistry at Columbia University. I am a former researcher at Oak Ridge National Laboratory. My scientific experience gave me the precision of advanced scientific research and my Dominican upbringing fueled my inspiration.
My journey began in 2020, when my mother, Luz, was fed up with buying ineffective hair products. During that time I had a lot of difficulty in managing my eczema because even hair products would affect my sensitive skin. So I rolled up my sleeves, returned to my roots, and began formulating from scratch, blending scientific knowledge with cultural wisdom. The results were too good to keep secret. Blending science with soul, La Joya Cosmetics is a love letter to our bodies, to tradition, and to the everyday joy of feeling beautiful in your own skin.
Our Mission
To deliver confidence to everyone's finger tips!
Our Vision
To be the most sustainable and ethical brand that consistently delivers high-performing and multi-functional cosmetic products!