My Story
My name is Neyanel and I am the co-founder, formulator, and creative force behind La Joya Cosmetics. I studied chemistry at Columbia University. I am a former researcher at Oak Ridge National Laboratory. My scientific experience gave me the precision of advanced scientific research and my Dominican upbringing fueled my inspiration.
My journey began in 2020, when my mother, Luz, was fed up with buying ineffective hair products. During that time I had a lot of difficulty in managing my eczema because even hair products would affect my sensitive skin. So I rolled up my sleeves, returned to my roots, and began formulating from scratch, blending scientific knowledge with cultural wisdom. The results were too good to keep secret. Blending science with soul, La Joya Cosmetics is a love letter to our bodies, to tradition, and to the everyday joy of feeling beautiful in your own skin.
My Story
My name is Neyanel and I am the co-founder, formulator, and creative force behind La Joya Cosmetics. I studied chemistry at Columbia University. I am a former researcher at Oak Ridge National Laboratory. My scientific experience gave me the precision of advanced scientific research and my Dominican upbringing fueled my inspiration.
My journey began in 2020, when my mother, Luz, was fed up with buying ineffective hair products. During that time I had a lot of difficulty in managing my eczema because even hair products would affect my sensitive skin. So I rolled up my sleeves, returned to my roots, and began formulating from scratch, blending scientific knowledge with cultural wisdom. The results were too good to keep secret. Blending science with soul, La Joya Cosmetics is a love letter to our bodies, to tradition, and to the everyday joy of feeling beautiful in your own skin.
My Story
My name is Neyanel and I am the co-founder, formulator, and creative force behind La Joya Cosmetics. I studied chemistry at Columbia University. I am a former researcher at Oak Ridge National Laboratory. My scientific experience gave me the precision of advanced scientific research and my Dominican upbringing fueled my inspiration.My journey began in 2020, when my mother, Luz, was fed up with buying ineffective hair products. During that time I had a lot of difficulty in managing my eczema because even hair products would affect my sensitive skin. So I rolled up my sleeves, returned to my roots, and began formulating from scratch, blending scientific knowledge with cultural wisdom. The results were too good to keep secret. Blending science with soul, La Joya Cosmetics is a love letter to our bodies, to tradition, and to the everyday joy of feeling beautiful in your own skin.
OUR MISSION
To deliver confidence to everyone's finger tips!
OUR VISION
To be the most sustainable and ethical brand that consistently delivers high-performing and multi-functional cosmetic products!
Our Mission
To deliver confidence to everyone's finger tips!
Our Vision
To be the most sustainable and ethical brand that consistently delivers high-performing and multi-functional cosmetic products!
OUR VALUES
SCIENCE
Every formula is chemistry-backed, ingredient-conscious, and built to perform. We go beyond “clean beauty” — we deliver smart beauty that works with your body to nourish, protect, and transform.
SOUL
We’re built on love. Born from a mother-daughter bond, La Joya Cosmetics carries culture, care, and identity in every bottle. Our products honor the rich emotional relationship we have with our beauty — and ourselves.
SUSTAINABILITY
We care about what goes into our products — and what happens after. From conscious ingredients to thoughtful packaging, we’re committed to a lower-waste future. Because beauty should never come at the Earth’s expense.